Why We’re a Hair Above the Rest

Ecoverta, PBC, the parent company of Ecology Beauty, has pending Certified B Corporation Status. This is a status given to companies devoted to using their businesses for the world’s good. It’s a label that represents the highest standard for a socially responsible company. And it’s something we’re honored to be a part of. We are focused on completing the requirements needed to turn our pending certification into a permanent one.

But our status isn’t the only thing that makes us different. We cultivate curls, create color, and treasure tresses without chemicals, toxins, or other irritants: it’s a labor of love for our love of locks. We also use local suppliers whenever possible and refrain from patronizing any contractor with a history of poor or invalid environmental practices.

Part of our inner beauty comes from the way we treat our employees. We offer living wages, profit sharing, stock options, paid time off for volunteering in the community, and a financial match to employee charitable contributions. Our employees even have say in what we do with our profits: we donate a portion of all money earned to environmental and social causes.

We treat our employees and our clients like family. Because, to us, that’s what they are.